Online transcripts repository Parchment was looking to refine its brand presence.
 

To this end, I conducted a brand workshop with key decisionmakers, getting to the root of the company’s brand personality, promise and positioning.

 

I then guided a team to develop the company’s brand identity by using color research and brand archetypes, and also created the brand’s copy tonality and image selects using the brand personality.

 

The book was used by all marketing partners in creating marketing materials, offering consumers a consistent, brand-centric and focused approach to communications.