Abrazo Health

Medicare Part D insurance ads often show concerned seniors sitting around the kitchen table, trying to decipher insurance brochure copy. That makes for a lot of me-too advertising.

 

So, I instead focused on slice-of-life scenarios, playing off the Abrazo Advantage and showing seniors to be lively, engaged and energetic. This distanced Abrazo from the "competition" and set up the healthcare provider for greater enrollment success.

© 2017-18 by John Tomkiw. All rights reserved.