Arizona Office of Tourism Campaign during a polar vortex in Chicago
Creative for creative’s sake is the death knell of any marketing initiative.
And that’s coming from a person who has more than 25 years experience doing creative. Without a grounding in strategy, and a deep understanding of customer motivations and needs, creative is just pretty words and pictures. And these days, that won’t do.
During my career, I’ve instead focused on a marriage of creative, strategy and brand resonance to offer clients something more: results.
As a marketer, I’ve led teams in traditional, integrated and digital realms for clients as diverse as McDonalds, eBay, United Airlines, Unicare, Bang & Olufsen, FileMaker, the Arizona Office of Tourism, Southern California Edison and Visa. All with an eye toward responsive, responsible marketing.
Sometimes, that means crushing a few cars for a billboard campaign. And sometimes, it simply means sending an email. Or creating a print ad. Or promotion. I've worked in all media—from print and television to digital advertising, promotions, direct mail and more. All with an eye toward sound strategy, exceptional creative and great results.
I’m a brand strategist. A creative director. A writer and concepter.
A manager and mentor.
During my career, I’ve worked as a creative director on such accounts
as eBay, Target, United Airlines, Frito-Lay, Southern California Edison, VISA and McDonalds, as
well as regional brands and start-ups.
I’ve worked in all facets of marketing and advertising, including digital marketing, traditional advertising, direct response marketing, promotions, retail merchandising, database marketing and public relations. I even served on the personal advance team of former President Jimmy Carter.
I've got stories. Let's talk.